Team Bluetent, Author at bluetent

Strategy

Team Shout-Out: Margaret Hammel!

As our incredible Director of Project Management, Margaret Hammel, spends her days facilitating, implementing, and launching new, innovative projects. However, when she steps away from her MacBook Pro, she can be found trying just about every activity under the sun - from…

Team BluetentNovember 5, 2014

Digital Advertising SEO | Inbound Marketing

Penguin 3.0 Release Underwhelms

It was a cloudy Wednesday. My heartbeat quickened as I opened up SEMRush. The fears instilled in me by Penguin 2.0 were lingering in my head. A tear rolled down my cheek for no apparent reason. As I typed in…

Team BluetentOctober 24, 2014

SEO | Inbound Marketing Strategy Websites

Leverage your Travel Website with Big Data

Big data certainly offers an incredible opportunity for the travel industry. But we also know that it is not easy to collect, analyze, and glean actionable insights from, especially with so many disparate sources. The amount of data we collect…

Team BluetentOctober 23, 2014

How To Optimize Your Travel & Hospitality Pinterest Profile – Part I

"Twitter is mostly about what I’m doing; Facebook is about who I am; Pinterest is about who I want to be." I read this quote by Tailwind CEO Daniel Maloney in a recent Search Engine Land article. It stuck with…

Team BluetentOctober 21, 2014

Strategy

Bluetent Named to Outside Magazine’s 100 Best Places to Work 2014 List!

For the third year in a row Outside Magazine names Bluetent to their annual “Best Places to Work” list! We are thrilled to be acknowledged among so many incredible companies who strive to work hard to play hard. While there…

Team BluetentOctober 2, 2014

Strategy

The new Do’s and Don’ts on Facebook

Best practices change! - What was key to Facebook success yesterday may be punished today with low visibility or a ruined page. Here is a list of the new Do’s and Don’ts on Facebook as of fall 2014. DO: Post…

Team BluetentSeptember 27, 2014

Digital Advertising

Fall Traveler: How to Attract with Digital Advertising

Fall is here - time to sit back and relax? Definitely not! Fall offers an amazing opportunity to capture new guests and visitors that may have waited for the summer crowds to die down before planning a weekend away. When…

Team BluetentSeptember 25, 2014

SEO | Inbound Marketing Strategy Websites

Travel Websites: Longer Engagement means more bookings!

Every vacation rental business wants to turn more website visitors into guests, and there are many aspects of on-site optimization that contribute to this goal. In a recent study on 14 of our clients’ vacation rental websites, Bluetent focused on…

Team BluetentSeptember 23, 2014

Strategy

Top 10 Things to Do at RezFest in Nashville!

Drink Like a Local - Visit the Patterson House, the best Speakeasy in town for creative cocktails. Denim Up - Pick up a custom pair of blue jeans at Imogene & Willie - a gem located off the beaten path…

Team BluetentSeptember 15, 2014

Strategy

Design from Boston

We recently spoke at Design4Drupal Boston on how to design better websites, specifically on the Drupal CMS open-source platform. The "we" includes myself along with Maria Beam, our Design UX, and Frontend Developer; who I would also like to mention was the instigator of this caffeine-induced idea to…

Team BluetentSeptember 9, 2014