Team Bluetent, Author at bluetent

Strategy

Team Shout-out for October: Kara Kacmarcik!

Straight from our East Coast office, Kara Kacmarcik, a Senior Account Manager, gives us the lowdown. As a client strategist, mother of two, loving wife, Kara gives a whole new meaning to the term "multitasker",especially since she is also in…

Team BluetentOctober 25, 2013

Digital Advertising

Google’s Adding Huge Banner Ads for Branded Queries

Yesterday, Google AdWords confirmed that they are testing huge banner ads to appear on search result landing pages for branded queries. The screenshot below posted by @SynrgyHQ shows an example of a Sponsored ad for Southwest Airlines. Compared to the present day…

Team BluetentOctober 24, 2013

Digital Advertising

Google AdWords Rolling Out Review Extensions to All Accounts

Announced in June, review extensions allow advertisers the ability to add third-party reviews to their ads. Third-party endorsements may be added as either exact or paraphrased reviews. There are a few restrictions to keep in mind… The review must pertain…

Team BluetentOctober 18, 2013

Digital Advertising

Four Square Ads Open To All Local Businesses

Last week, Four Square announced their ad platform has opened to all local businesses. According to Four Square’s blog post: “Here is a problem that all local business owners know: they want to get more customers, but tons of people walk…

Team BluetentOctober 18, 2013

Websites

Responsive Web for Travel Part 1

Responsive web design can be a daunting task if you are planning on developing a new site, but it is a real challenge for those with existing sites. The reason is simple. You will be tempted to take your homepage…

Team BluetentOctober 15, 2013

SEO | Inbound Marketing

2013 Google Analytics Certified Partners Summit

The 2013 Google Analytics Summit was big. Certified Partners from all over the world were invited to Silicon Valley’s Computer History Museum for an opportunity to drill down into the current and future state of the Google Analytics toolset. Access Empower…

Team BluetentOctober 4, 2013

Strategy

Client Spotlight for September: Railey Mountain Lake Vacations

As the premier vacation rental manager at Deep Creek Lake in Maryland, Railey Mountain Lake Vacations has spearheaded countless, exciting marketing initiatives over the past 5 years. Their team is a true pleasure to work with and always willing to try something…

Team BluetentSeptember 27, 2013

5 Minute Social – Facebook Ads Image Sizes, Embeddable Everything and some interesting statistics (ahem)

This edition’s top news concerns everyone advertising on Facebook. That one is important! Larger Picture Sizes in Facebook Ads If you have been advertising on Facebook for a while, it will be standard procedure for you to create tiny ad…

Team BluetentSeptember 27, 2013

Strategy

Team Shout-out for September: Matt Bredehoft!

Our Product Manager, Matt Bredehoft, just wrapped up research and development of V1.0 of a new, awesome product. Now find out how he likes to unwind (usually w/ his fly rod in tow)! BTM: What's on your bucket list? Explore…

Team BluetentSeptember 27, 2013

Strategy

From the East Coast to the Wild West

Our Saturday mornings always begin at the coffee shop. After a four day road trip from the East Coast, hunting down this key spot was a top priority--we found Bonfire Coffee. This morning, as we're sitting in the cafe lounge, Jon passes…

Team BluetentSeptember 20, 2013