Jordan Daniels, Author at bluetent

Content COVID-19 Digital Advertising Email SEO | Inbound Marketing

Preparing for the rebound: tips for succeeding in a post-pandemic travel world

Things are looking up! Our data shows an increase in bookings per day and while not every market is fully open yet, it’s only a matter of time. Now more than ever, it’s important to prepare your business for this rebound: learn how to address the new traveler persona. Who is this…

Jordan DanielsMay 21, 2020

Distribution Strategy

Google Vacation Rentals: Q&A with Braeden Flaherty, Bluetent’s Chief Product Officer

Curious about what Google Vacation Rentals can offer your business? Unsure of the changing online travel marketplace? We asked our Chief Product Officer, Braeden Flaherty, to answer some commonly asked questions regarding Google Vacation Rentals. Check out his insights below. What makes Google different…

Jordan DanielsApril 14, 2020

COVID-19 Strategy

Bluetent’s COVID-19 reading list for vacation rental professionals

Bluetent’s direct messaging channel, Slack, is filled with articles and information on how COVID-19 is affecting the vacation rental industry. Our team is constantly researching and sharing the latest and greatest information we can find, and we thought we’d give you a peek. From…

Jordan DanielsApril 7, 2020

Content COVID-19 Strategy Websites

Create a Custom Landing Page with Rentals for Social Distance

Although shelter at home is ending, social distancing will be a reality for the foreseeable future – giving vacation rental companies a unique edge over all other hospitality options. Now, it’s up to the vacation rental industry to showcase why vacation rentals can be the preferred choice for travelers looking to…

Jordan DanielsApril 6, 2020

Distribution Strategy

Bluetent named Preferred Partner of Airbnb and Premier Partner for Booking.com in 2020

Bluetent’s Rezfusion Boost™ — a channel management tool that allows property managers to maintain full control of their branding and pricing — solidifies its spot as the industry-leading channel management solution.Bluetent, the leading provider of innovative technology and strategies to…

Jordan DanielsMarch 16, 2020

Content Email Strategy

How to Get Potential Travelers to #BookDirect

In an industry that’s constantly changing and becoming more and more competitive, it’s increasingly difficult for vacation rental professionals to get direct bookings. That’s why, in honor of #BookDirectDay, Team Bluetent is sharing insights designed to help your business get…

Jordan DanielsFebruary 4, 2020

Distribution Strategy

How Much Does It Really Cost to Get a Direct Booking?

73% of vacation rental bookings are made through online travel agencies (OTAs). With numbers like that, listing on OTAs is a critical piece to a successful and well-rounded marketing strategy. At first glance, bookings made through OTAs may seem…

Jordan DanielsJanuary 28, 2020

Content Digital Advertising SEO | Inbound Marketing Strategy

Tips for Creating a Goal-driven Annual Digital Marketing Plan

Digital marketing should, without a doubt, be part of your overall marketing plan for 2020. However, deciding which digital marketing strategies best match your business goals can be daunting – especially with the new year right around the corner. Answering…

Jordan DanielsDecember 9, 2019

Email

The Top 5 Emails to Send Before the End of the Year

The end of the year is a prime time for email sends in every industry. While inboxes will be packed full of marketing messages, that doesn’t mean you shouldn’t add yours to the mix. It just means it’s even more…

Jordan DanielsOctober 25, 2019

Email Strategy

How To Engage Travelers with High Impact Email Marketing

Over time, your vacation rental business has no doubt built a substantial contact list chock full of website visitors and past guests. It's high time to put that list to work with a strategy that sees a $44 ROI for…

Jordan DanielsSeptember 6, 2019