On Monday, LinkedIn rolled out the “follow company” button for businesses and brands. Similar to Facebook’s “follow us” badge, the LinkedIn embedded button allows visitors easy access to your company’s profile.
How to find a LinkedIn company profile.
Visit www.linkedin.com, click in the search field and type in the company name. Lastly, select Companies from the drop down menu and click the magnifying glass icon.
Why a LinkedIn company profile is important.
Aside from offering a presence on the social networking site, LinkedIn profiles are thought to add SEO value and valuable link juice to your site. And, in a recent article, Mashable reported 70% of LinkedIn members follow or would follow a company on LinkedIn.
Go to the LinkedIn developers site to configure your company’s LinkedIn follow button, or contact us for more information about embedding a LinkedIn “follow company” button to your site or for assistance creating a LinkedIn company profile.