Ryan Austin, Bluetent’s Director of Email Marketing, contributed to this post.
Whether you love them or hate them, the fact remains that pop-ups work. Simply put, pop-ups drive bookings: they have an average booking conversion rate of 3.1%. Three percent more bookings can be a game changer for your business! Follow these do’s and don’ts to maximize your pop-up’s efficiency and visibility and – most importantly – to make conversions happen.
Before putting a pop-up into action, consider these four Do’s:
Have context: Pop-ups that relate to a page’s content have higher conversion rates.
Use patience. The highest-converting pop-ups don’t appear on the site immediately.
Be clear, fun, and useful. Create obvious value and don’t forget to add personality.
Consider frequency and visibility. Show pop-ups exactly where and when you want for maximum conversions.
Poorly conceived pop-ups are annoying and intrusive to website visitors. These four Don’ts will minimize user inconvenience:
show your pop up on a user’s very first page view. Respect first time visitors.
trigger immediately. Give visitors time to see the site and get invested.
guess. Run A/B tests to test the effectiveness of your timing.
use pop-ups on mobile devices. Disable pop-ups for mobile users and create a search bar instead.
Pop-ups work, and we have proof!
There are many ways you can leverage pop-ups on your website. Let’s take a deeper dive into what a successful pop-up can do for your business.
Grow your subscriber list.
Compass Resorts used a pop-up to get users to subscribe to their newsletter without navigating to the sign-up form. The pop-up has a 1.96% conversion rate – and has added more than 2,000 subscribers – since July 2017. The Hobbs Realty pop-up used a “grand prize” offer that required users to sign up to be entered to win. The campaign had a 4.14% conversion rate.
Turn lookers into bookers with incentives and discounts.
This Corolla Classic Vacations summer flash sale pop-up had a 16.88% conversion rate and added more than 1,100+ page visits. Example 2: Retreatia utilized a 25% off pop-up and saw a 4.39% conversion rate, adding more than 110 subscribers in just one week.
Make your brand the trusted expert.
Hobbs realty established their brand as the local expert with this pop-up about Hurricane Irma, which had a whopping 24.07% click through rate.
Drive direct bookings.
Sea Star Realty featured book-direct message in their pop-up and saw a 28.55% click through rate.