Knowing that many of you are currently facing tougher market conditions, our partners at VRBO have provided some key suggestions to optimize your listings on the platform and increase your bookings.
- Premier Host – Work to obtain this badge. Having the badge:
- Increases travelers’ trust
- Provides increased visibility and reach as well as an automatic increase in search position
- Priority support 24/7
- Premier host properties see a 20% revenue increase
- Cancellation policy – 35% of travelers filter for a flexible cancellation policy and properties that move to a more relaxed policy (Moderate or Relaxed) see:
- 30% increase in net booked value per year
- 10% higher conversion rate
- 3X as many listing views
- 2X as many page clicks
- Enable the exact location/map pin – without exact location on:
- Properties may be excluded in neighborhood searches
- Attractions may appear further away
- Properties could populate on main roads or in the water
- Use Location Type – this is a top used traveler filter so choose as many as applicable to show up in search results. This includes:
- Waterfront
- Lake
- Beach
- Beachfront
- Oceanfront
- Ski-in/Ski-out
- Reviews – according to VRBO surveys, 48% of consumers rank guest reviews ahead of family recommendations and travel booking websites when making decision on booking.