Our Vacation Rental Data Webinar was packed with insights, stats, and strategies to help short-term rental and vacation rental professionals maximize bookings and revenue in 2025! Hosted by Scott Leggat, Director of Government Affairs, Tim Woodward, Strategic Innovations Manager, Jordan Daniels, Marketing Director, Grace Souter, Vacation Division and Director of DMS Marketing, the session delivered a fresh take on what worked in 2024—and how to optimize strategies for even better results in the year ahead.
Catch the full webinar replay here:
2024 Recap & 2025 Short Term Vacation Rental Outlook
Key takeaway: If you don’t change your game plan, 2025 will look just like 2024. Want to grow revenue and stay competitive in the vacation rental industry? It’s all about fine-tuning your approach to revenue management, owner acquisition, and guest experience.
How to Win in 2025
- Revenue management for short-term rentals isn’t just about setting prices and hoping for the best. It’s about having a solid strategy—tracking budgets, analyzing market trends, and using smart pricing automation to maximize bookings. Dynamic pricing strategies and working closely with marketing to fill gaps can make a huge difference in occupancy rates and profitability.
- Owner acquisition and retention is key to growing your short-term rental business. Keeping your current owners happy is just as important as bringing in new ones. Frequent, clear communication, setting realistic expectations, and sharing market performance data build trust. Expanding your inventory by targeting self-managed properties and new developments can give you a competitive edge in the vacation rental market. Remember, your homeowners are being approached by your competition, so it is best to always be top of mind to prevent churn.
- Guest experience in vacation rentals is where the magic happens. A hassle-free, memorable stay keeps guests coming back—and spending more. From seamless booking to check-out, every touchpoint counts. Offering travel insurance, early check-in, late check-out, and curated experiences like local tours and concierge services can boost revenue and enhance guest satisfaction. We recommend offering these services several times throughout the booking process. As the trip gets closer, your guests might realize they actually do want the extra offerings. Running a top-notch hospitality program and streamlining operations ensures glowing reviews and increased rebookings. A three-day vacation can turn into a two-week vacation next year!
Let’s Make 2025 Your Best Year Yet for Short Term Vacation Rentals!
Here’s the takeaway: The right strategy in vacation rental revenue management, owner relationships, and guest experience will set your short-term rental business apart. Small optimizations can lead to significant growth. Stay ahead of the competition, increase direct bookings, and watch your revenue soar in 2025!
Your California Privacy Choices