Content Archives - bluetent

How Email Marketing + Revenue Data Work Together to Maximize Bookings & Fill Your Gaps

In the competitive short-term rental industry, managers can’t afford to leave revenue on the table. With fluctuating demand, seasonal swings, and traveler unpredictability, booking gaps happen—even for the most optimized portfolios. But here’s the power move: your email marketing…

Team BluetentDecember 2, 2025

Content Strategy

Start Building Your Vacation Rental Brand with Alex Husner, Chief Marketing Officer at Casago

Start Building Your Vacation Rental Brand with Alex Husner, Chief Marketing Officer at Casago In this episode of How We Grow: The Vacation Rental Show, Lynell Gordon is joined by Alex Husner, Chief Marketing Officer at Casago, one of the…

Team BluetentJuly 25, 2023

Content Strategy Webinars Websites

Get the Most Out of Your PMS for Your Direct Booking Website

Our industry partners at Streamline joined us for a recent webinar where we discuss how to leverage your property management software (PMS) system for best practices on your direct booking website. This conversation opened the door to encouraging our vacation…

Team BluetentApril 27, 2023

Content Strategy

Creating a Fanbase in the Hospitality Industry with Tom Goodwin

Hospitality Industry How-To Tom Goodwin is CEO of Mountain Laurel Chalets, a family-owned cabin rental company with a 50-year legacy in the hospitality industry. He joins Lynell Gordon on the latest episode of How We Grow: The Vacation Rental Show…

Team BluetentApril 27, 2023

Content Strategy

How to turn your past guests into your influencers

Authenticity matters! Authenticity is what makes your brand stand out to potential travelers. By turning past guests into online influencers, you can enlist important cheerleaders and raving fans for your brand and listings. 95 percent of travelers read online…

Jordan DanielsMarch 21, 2023

Content Digital Advertising Email Owner Acquisition Strategy Websites

4 Marketing Tips for Vacation Rental Managers

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Jordan DanielsOctober 24, 2022

Content Digital Advertising Email News Owner Acquisition SEO | Inbound Marketing Strategy Websites

5 Ways Bluetent Can Elevate Your Vacation Rental Brand

As a vacation rental professional, you've got your hands full. You don't have time to worry if your website is booking at the highest conversion rates, if your properties are updating on OTAs like Airbnb, HomesToGo, and Booking.com appropriately, or…

Jordan DanielsSeptember 20, 2022

Content Email SEO | Inbound Marketing Strategy Websites

Hurricane season is here: 4 ways to keep travelers and guests informed

With hurricane season underway, it's important for our Insiders in storm-prone areas to have their communications ready to go. Below, Bluetent's experts share four easy ways to get crucial information to travelers and guests. Interested in learning more about…

Jordan DanielsAugust 30, 2022

owner acquisition marketing strategy planning playbook

Content Digital Advertising Email Owner Acquisition SEO | Inbound Marketing Webinars

[Webinar Recording] August 2022 Owner Acquisition Playbook

How to get your Homeowner Acquisition Marketing Plan off the ground Inside the Tent Bluetent Webinar | August 2022 When it comes to onboarding new homeowners, maybe your business strategy is to wait for the phone to ring…

Jordan DanielsAugust 24, 2022

Content Distribution Strategy

Six tips to make your vacation rental listings irresistible to travelers

Six easy tips to improve your listings and attract more travelers In our recent partner webinar, our friends at HomeToGo shared some simple and effective ideas for improving your listings. Without further ado, let's jump right into their suggestions!…

Client Success TeamJuly 13, 2022