Content Archives - Page 2 of 3

[Webinar recording] 2022 Summer travel forecast and how to maximize on trends

HomeToGo's Summer 2022 State of Travel Report We were lucky enough to have our friend Bryan Boice of HomeToGo give us a rundown on what to expect from travelers this summer — we're excited to share his insights with…

Jordan DanielsJune 30, 2022

Content Digital Advertising Email SEO | Inbound Marketing Strategy

Your vacation rental marketing strategy with rising gas prices

This summer, temperatures are not the only things rising – gas prices are, too. According to US Travel Association, nearly 60% of American travelers saying that rising gas prices will impact their travel plans over the next six months. Based on…

Jordan DanielsJune 10, 2022

Content Digital Advertising SEO | Inbound Marketing Strategy Websites

SEO 101 with Team Bluetent

Everyone needs an SEO refresher course now and then. Getting your optimization ducks in a row prior to summer high season is a fine idea ... and the "professors" of Bluetent are here to help. Below, Bluetent’s experts give basic definitions…

Team BluetentApril 26, 2022

Content Email Strategy

Build goodwill — and your brand — on World Compliment Day

What is World Compliment Day? Compliment Day was originated in the Netherlands in the early 2000s by Hans Poortvliet. The success of Compliment Day in his home country made him decide to take the feel-good initiative worldwide and make March…

Jordan DanielsFebruary 23, 2022

Content Strategy Websites

Why your vacation rental website needs a blog

We know that keeping a blog for your vacation rental business can seem tedious. Maybe you think you don’t have the time to commit keeping it updated? Or are unsure of its return on investment? Whatever your reason might be, we’re here to tell you that a blog is a crucial to the success of…

Jordan DanielsApril 12, 2021

Content Digital Advertising Distribution SEO | Inbound Marketing Strategy

[White paper] The Google Trifecta

Ned Lucks, Chief Technology Officer at Bluetent, likes to say, “If you’re not on the first page of the internet, you’re not on the internet.” He’s right. With modern travelers becoming increasingly internet savvy — and accustomed to finding accurate…

Jordan DanielsFebruary 22, 2021

Content Digital Advertising Email SEO | Inbound Marketing Strategy

Building from the ground up: crafting a successful digital marketing plan

Sorting out all of the elements that make up a successful digital marketing plan can seem pretty overwhelming. To shed some light on this complicated subject, it might help if we compare crafting a digital marketing plan to constructing a real-life structure of bricks and mortar. Understanding the basics:…

Jordan DanielsOctober 28, 2020

Content COVID-19 Email Strategy

Flexcations: Make the most of 2020’s latest travel trend

You've probably heard the latest trendy term in vacation rental industry: flexcation. With the ability to work and learn remotely, many travelers and their families are opting to combine work and play by traveling when they would normally have to be home – turning their vacations into “flexcations.” This year, with…

Jordan DanielsAugust 25, 2020

Content SEO | Inbound Marketing Strategy Websites

Turn your direct booking website into a revenue-generating powerhouse

If you build it, they will come. That strategy might work in some arenas, but not when it comes to the success of a direct booking website. Your website is an engine for revenue generation and every engine needs fuel:…

Jordan DanielsJuly 29, 2020

Content COVID-19 Digital Advertising Email SEO | Inbound Marketing Strategy

[WEBINAR] Turning the rebound into a slam dunk

For June's Inside the Tent webinar series, we invited vacation rental professionals to take a peek inside the tent and experience just one of the many perks of being a Bluetent Insider. For this month's edition, we sat down…

Team BluetentJune 4, 2020