Strategy Archives - Page 25 of 34

Strategy

5 Minute Social – How To Address A Tragedy On Social Media

When tragedy strikes, it's hard for marketers to know the most appropriate way to address the situation. Should you make a public statement or remain respectfully silent? Social media is about community. And in times of tragedy or national distress,…

Team BluetentSeptember 6, 2016

Strategy

Client Spotlight: Inspiring Travelers through Motion

As marketers, we are always collaborating with clients to tell their story in a way that emotionally connects with users and ultimately turns one-time travelers into loyal guests. For many of us, helping clients communicate their authentic brand is an…

Team BluetentAugust 31, 2016

Strategy

[Infographic] Why Do Users Bounce?

Ever wonder what makes users bounce from your website? We have provided 7 tips to better bookings and an improved digital strategy! 1. Improve Performance & Page Speed 2. Create Inspiring Content 3. Provide a Search that Always has…

Team BluetentAugust 29, 2016

Strategy

A New Role but A Trusted Name | Words from Maria Beam, Our Digital Art Director

Bluetent has always held our software/product to the highest standards of functional excellence. As the new Digital Art Director, I look forward to extending those quality standards beyond how well our software works, to how it 'feels', the User Experience.…

Team BluetentJuly 28, 2016

Strategy

[Webinar Recording] Why Facebook?

On Wednesday, Regan Hann, our social expert, presented a guide to Facebook and how to effectively use the channel to motivate travelers and guests. Facebook is a powerful advertising and communication platform for businesses, capable of not only engaging…

Team BluetentJuly 28, 2016

Strategy

5 Minute Social – Why Content Is More Important Than Ever On Facebook

It seems like Facebook changes their algorithm more often than we change our sheets. Every time a new update is announced, it sends marketers into a panic and triggers a deluge of articles about how the end of Facebook as…

Team BluetentJuly 1, 2016

SEO | Inbound Marketing Strategy

White Paper: The Case for Great Travel Content

There is a trend most of us in the vacation rental industry are intimately familiar with - which is the fact that OTAs and listing sites (HomeAway, VRBO, AirBnB, TripAdvisor, etc.) have an increasingly stronger presence in organic and paid…

Team BluetentJune 14, 2016

Strategy

Why Social Media?

Social media, unlike any other form of marketing, gives brands the ability to drive customers and prospects into their marketing funnel in a way that feels authentic and builds real emotional connections with their brand. No other form of marketing…

Team BluetentMay 18, 2016

SEO | Inbound Marketing Strategy Websites

Are You Mobile-Friendly? | Google’s Mobile-Friendly Algorithm Boost

To celebrate its first birthday, Google’s Mobile-Friendly Algorithm is about to get a serious boost. Once again, it’s time to seriously consider your website’s mobile friendliness. On April 21, 2015, Google introduced a new ranking signal that helps indicate…

Team BluetentMarch 22, 2016

SEO | Inbound Marketing Strategy Websites

Bluetent Adopts Always On SSL

Security is imperative to the success of every website, especially websites that host private, encrypted data. And at Bluetent, because the security of our client’s data is vital, we consistently update our websites to include the newest, best security protocols.…

Team BluetentJanuary 18, 2016