TraVRse is a monthly newsletter including the latest and greatest
VR industry news that we hope will be beneficial to you.
Below you will find this month’s featured articles.
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[Infographic] Debunking the Myth: Airbnb is for Backpackers and Partiers
Airbnb is often believed to serve only partiers, backpackers, and budget-conscious couch surfers, but the truth is, they have captured the interest and loyalty of tech-savvy travelers through an easy interface, authentic experiences, and affordable lodging. With more than 60% of their users of the millennial generation, it’s important to understand these users and how they continue to evolve in regards to their income levels, familial statuses, and travel preferences.
Why Do You Need A PPC Brand Campaign?
Clients often ask us why they should pay for clicks if someone already knows about your business and is Googling your company or product name. Won’t people find you anyway and just click on your organic listing on the search results page? The answer is complicated, but maybe the better question to ask isn’t IF you should run a brand campaign, but what will you miss out on if you DON’T?
Press Release: Bluetent Adds Booking.com to their Distribution Solution
Earlier this year, our team launched integration from leading property management software to Airbnb from our Rezfusion Boost platform, and we are delighted to announce that we added Booking.com as well! Rezfusion Boost provides a distribution solution to complex challenges that currently face professional rental managers. Read our press release to learn what sets Rezfusion Boost apart.
[Webinar Recording] The Secret Season: Your Advertising Playbook to Turn On Your Off Season
What if with just a little extra effort you could generate added bookings this fall, impress owners by achieving more occupancy, and increase brand awareness with your audience? In this webinar, our digital strategists talk about how to develop an efficient and thoughtful approach to make the most of your “secret season” through digital advertising.
A Quick Guide to Handling Airbnb Cancellations from Hurricanes
In response to the hurricanes and earthquakes that have affected so many in our vacation rental community, we would like to share quick updates from the Airbnb support team on how to proceed with cancellations, should you need.
On this note, we wish to extend our thoughts and prayers to all who were affected by Hurricane Harvey, Irma, Maria, and the two earthquakes in Mexico.
Be an Inbox Beacon: Lead Guests Back to Your Brand with Email
Recently, the vacation rental industry has experienced significant operational changes. At Bluetent, we have heard valid concerns from many professional managers about the future of their businesses with the updated policies from many of the largest listing sites and OTAs.
Your California Privacy Choices